Imagine selling the same physical stock through several channels. If their stock counts differ, an order can arrive for goods you no longer have.
In this example, there are two units available. One channel sells a unit, then another receives an order for two. Compare what happens when stock counts stay separate with a scenario where they are shared.
This is a scripted illustration, not a live product demonstration. The marketplace names are examples and do not indicate available integrations. ZVYAZ shows stock availability and forecasts and checks stock when deliveries are validated. It does not yet reserve stock for orders; the automatic channel updates and order blocking shown here are illustrative.
Same three channels, same starting stock. Watch what happens without a shared source of truth and with one.
Separate stock counts
Shared stock counts · illustration
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